As the back-to-school season heats up, most brands focus on kids with new supplies, clothes, and schedules. However, parents are the ones behind the scenes juggling it all. Could there be a hidden opportunity for brands to cater to stressed-out parents during this hectic time?
For a decade, marketers have heard that brand campaigns are obsolete, performance marketing is key, and personalization is all that matters. So, should brands abandon the Olympics? It's expensive, crowded, and hard to measure ROI, with declining global viewership.
The partnership between Glimpse and HubSpot exemplifies the transformative potential of generative AI in reshaping how B2B companies understand and engage with their customers. By moving beyond traditional, static buyer personas, we are moving toward the co-creation (in collaboration with Hubspot) of dynamic, nuanced, and human-centered profile that reflects the complex realities of today’s business environment.
Personality and online presence play into shaping Gen Z's political preferences, revealing a strong inclination towards candidates' personal traits over their policy positions. The significant influence of social media platforms like TikTok and Instagram underscores a shift towards personality-driven content, emphasizing the need for authentic, relatable narratives in political campaigning among young voters.
Despite the proliferation of self-driving cars throughout cities like San Francisco, there’s still a huge amount of skepticism about their safety. One exception: younger, more educated consumers like 18-24 year olds and those with Master’s degrees.
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While young men recognize the harm social media can cause, many still view their interactions as neutral, detached from their personal perspectives and mental states. Turns out more than half of young men (13-25) are exposed to the effects of misogynistic content on social media, whether directly or indirectly through their social circles.
With half of job-seeking grads using AI on a regular basis and 1 in 5 using it for job interview prep, the conversation heats up about whether this trend is good for applicants and orgs or an ethical disaster waiting to happen. As a rising college senior and a new Glimpse intern, I’m witnessing firsthand how AI is impacting my generation as we approach graduation.
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Glimpse's survey findings reveal that despite Ozempic's soaring popularity online, its actual usage percentage remains low at 9%. Concerns voiced by respondents include worries about long-term health effects and drug dependency. The discrepancy between online hype and real-world usage raises questions about the drivers of Ozempic's popularity, prompting discussions about the role of marketing strategies and the need for informed decision-making.
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At Glimpse, we like to think of ourselves as true pioneers reinventing what’s possible for marketers, researchers, and creators. We use our industry-leading approach to AI to bring about useful methodological, technological, and platform-based change. Recently, Neil Dixit had the pleasure of diving deeply into these topics during a webinar he delivered for Greenbook, about how these innovations are setting new standards for market intelligence.
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We all know there are tons of white papers and articles out there claiming to unravel the secrets of B2B marketing in 2024. Very few of them are based on creative research with real marketers, sellers, and buyers. So, while we can’t offer you a crystal ball, we've launched a study to uncover the latest trends and then sifted through the noise to bring you some useful insights.
Apple Mixed Reality Glasses seem to be appearing everywhere… In the subway, on the street, at your local shop. What’s happening?.. Is the public really stepping into some kind of mixed reality steampunk future you’re not aware of?
Ed Zitron, CEO of EZPR, criticizes the tech industry's tendency to prioritize feature additions over usability, leading to bloated products where AI is used as a makeshift solution. He highlights this issue in B2B SaaS software and market research, advocating for a focus on user needs and behaviors to avoid this "Rot Economy."
In the realm of marketing, the persistent myth of left-brain vs. right-brain thinking has influenced strategies despite being debunked by peer-reviewed studies. This oversimplified view has potential consequences for decision-making processes. We urge marketers to adopt a more nuanced understanding of brain function to create evidence-based and innovative strategies that resonate with diverse audiences, considering the interplay between emotional, subconscious, and rational factors.
More than 50% of social media marketers have noticed significant shifts in audience expectations, behavior, and demographics over the last year. Have you? We launched a study to 250 marketing decision makers in the US to ask them about the “social media fatigue” of their audiences and how they’re adapting. Glimpse is all about the context driving the headline numbers and enables a deeper dive into language, awareness, and emotions, enabling true discovery. Take a look at the whole story to see what counts as fresh and engaging content these days. It’s definitely a moving target!
Imagine crafting tailored messaging based on real survey responses, 10x faster and more cost-effectively. With Glimpse's AI Key Messaging, you can turn thousands of open-ended survey comments into actionable insights, infographics, and engaging content that cuts through the noise.
Step right up, music lovers! Prepare to be amazed by the epic musical showdown that's got the internet buzzing! In one corner, we have the infamous Plankton from SpongeBob SquarePants, belting out Rihanna's hit song "Diamonds" like you've never heard before. In the other corner, we have the queen herself, Rihanna, with her angelic voice and powerful rendition of the same song. The debate is on fire, and Glimpse couldn't resist jumping into the ring to get to the bottom of this musical sensation!
Discover the key to influencer success with Glimpse! Uncover the power of relatability as you connect with your audience on a deeper level, using real data and Generative AI to craft engaging content tailored to their interests and emotions. Say goodbye to guesswork and hello to a thriving influencer journey! Explore Glimpse now.
The story of how Glimpse was tricked by Generative AI in response to a survey about Generative AI–while working for one of the world’s leading Generative AI companies. Read more to find what happened and learn some concrete tips to defend your own research against similar threats . . .
For over a decade, market researchers have recognized that long surveys just don’t make sense. At industry conferences we hear again and again that audiences are simply too busy to invest their time in a 50-question survey. So why do zombie surveys continue to wander the earth?
Traditionally, market research was primarily a support function. Even today, a lot of quantitative market research is designed to either validate or invalidate existing hypotheses. It focuses on the ‘what’ and the ‘how’ far more than on the ‘why’.
Business travel was one of many industries that came to a halt due to the pandemic. Almost three years later, it’s still unclear which Covid-related changes — from remote work to changing traveling habits — will be permanent. We spoke to over 100 business travelers around the world using Glimpse’s easy and intuitive human response platform to understand what they think and feel about the future of business travel in 2023.
Welcome to the Future of Marketing Technology series, derived from the words, sentiments, and emotions of global marketers. This is the second post in the series and is about a pretty hot new topic: ChatGPT. For this article, we spoke to marketers across the US and asked them about if and how they are using it already in their everyday work. The results are interesting!
Welcome to the Future of Marketing Technology series – derived from words, sentiments, and emotions of marketers. The number of articles, blogs, videos, and polls investigating marketing tech is staggering, and the market size is estimated at over $300b. We wanted to listen to the language, sentiment, and emotions of marketers as they grappled their hopes and fears about martech. So we’re launching a short series of studies before and after New Year’s 2022-2023.
Happy Thanksgiving! There are about 175,000 wild turkeys across New England. To mark the occasion of American Thanksgiving, the Glimpse Group asked a representative sample of 130 New Englanders about their wild turkey experiences...
At 8pm on September 1st, speaking from the Independence National Historical Park in Philadelphia, US President Joe Biden went on the offensive. If Biden now has the political breathing room to more openly attack extreme Republicans and Trump and further mobilize the Democratic base without alienating moderate Republicans and Independents, that’s a huge political advantage for him.
MonkeyPox cases are mounting across the globe, with a cumulative total of 257 laboratory-confirmed cases, and around 120 suspected cases, reported to the World Health Organization (as of May 26, 2022). Glimpse sought to understand how concerned single and sexually active Americans are and will they put a pause on their sex lives due to fear of transmitting MonkeyPox?
We thought we’d take a look behind the headlines to see what a cross-section of Americans were thinking—and feeling—in the wake of the tragedy. We wanted to hear from real people in their own words.
Overall, Glimpse showed polarizing sentiment around Elon Musk. While in media, it can sometimes feel that GenZ rallies around Elon Musk and his online antics, using Glimpse’s tool becomes clear that Genz is divided – much like the rest of the United States – around Elon Musk and perhaps other hot topic issues.
If you listen to the breathless hype from the crypto community, blockchain is already catalyzing rapid technological innovation and unprecedented social evolution. In this account, cryptocurrency investing is just the leading edge of a far broader transformation between Web2 and Web3. 9 out of 10 Americans have “heard at least a little” about cryptocurrency. Yet according to the same survey, only around 16% of Americans have ever invested in, traded, or used a cryptocurrency themselves.
Do you and your team have everything you need to get your job done? What we found out from our research with Glimpse is that a lot of remote employees do not have the tech necessary to be productive and successful working remotely.
