Just this morning, we targeted 100 people across the US, and we showed a video of Richard Branson speaking from outer space, and asked what people thought, and what they thought of the future of space travel. Within an hour, we received our 100 responses from across the country.
What did We Discover?
Targets were balanced on Census, which means we get a representative audience of age, gender, and region and ethnicity. Overall, people's opinions were fairly positive with a sentiment of 0.21. (For context, generally, sentiment is represented on a scale of -1 to 1, with the low end of the scale indicating negative responses and the high end of the scale indicating positive responses.) This is never going to be perfect. So a score of 0.21 is actually pretty good! Even though over 60% of people had a positive sentiment, it was also offset by the less positive comments that people had to say.
Of course, some people were also skeptical. "Branson is a remarkable entrepreneur, with the financial wherewithal to afford and live his dream. His space journey, along with that of Jeff Bezos to come, will re-ignite and interest in space travel and exploration. But I also wish they'd invest in improving things here on Earth.", says s 65 year old white liberal female voter in the South.